Liz O’Donnell is an author, speaker, and entrepreneur. A longtime marketing executive, she turned her attention to helping working daughters balance eldercare and career after caring for her two parents.
She started Working Daughter, a community for women balancing career and caregiving in 2015 and two years later launched Rent-A-Sister, which provides hands-on support services for family caregivers via a network of compassionate ”sisters.” Liz also moderates a popular online support group for working daughters on Facebook.
A recognized expert on eldercare, Liz has written articles about the challenges of working daughters balancing careers and caregiving for numerous national publications including The Atlantic, Forbes, TIME, WBUR and PBS’ Next Avenue. She has also written about balancing career and motherhood for The Atlanta Journal Constitution, The Globe and Mail, and Daily Worth. Liz has been a repeat guest expert on Good Day Sacramento, one of California’s highest-rated morning news programs, a regular guest on the podcast Your Caregiving Journey, and she hosts a monthly local cable show about caregiving that reaches 130,000 viewers in the Greater Boston area. CNN, The Washington Post, Harvard Business Review, Fast Company, Investor’s Business Daily, and Care.com have all cited her as an expert on women in the workplace.
Liz’s first book, Mogul, Mom & Maid: The Balancing Act of the Modern Woman (Bibliomotion, 2013), which looks at the impact of women’s personal lives on their careers, was an Amazon bestseller in the Women and Business category. Her first blog, Hello Ladies, was named one of the top 100 websites for women by Forbes, a Best of the Net by Working Mother Magazine, and a Voice of the Year by BlogHer three years in a row. It was also a finalist for a Stevie Award (the world’s premier business awards), in the Blog of the Year category.
A dynamic and highly sought after speaker, Liz has delivered talks and led workshops at Harvard University, Symantec, The Mass Conference for Women, Wake Forest University, Babson College, Emerson College, the Marketing To Moms Conference, Inbound, Women in Technology International, the International City/County Management Association, Regions Bank, Ellevate Network, and the Mom 2.0 Summit.
Active in her community, Liz is the co-founder of SheStarts, an organization that supports the growing pipeline of women entrepreneurs in Boston through networking, coaching, and events, and, serves on the steering committee for the Mayor of Boston’s women’s entrepreneur week. Liz, who also co-founded Women in Democracy, a non-partisan organization that seeks to engage more women in local politics, currently serves on her town’s Warrant and Finance Committee. She lives outside of Boston with her husband and two children.
Read Liz’s Atlantic article, “The Crisis Facing America’s Working Daughters” here.